Wholesale to Retail Price Setter

A wholesale to retail price calculator for resellers — see retail prices at every margin from 5% to 50%. Use the free Wholesale to Retail Price Setter below — enter your values and get instant results, right in your browser. Row i: margin = i × 5%. Retail price = Wholesale cost ÷ (1 − margin ÷ 100). This is the correct margin formula — adding the % to cost would underprice.

How to use the Wholesale to Retail Price Setter

Resellers buying from wholesale markets (Shah Alam, Ichhra, Bolton Market) need retail prices that hit margin targets without scaring customers. This wholesale to retail price calculator for resellers takes your per-unit wholesale cost and generates a full price sheet: retail prices at 5%, 10%, 15% … up to 50% margin. Pick the row matching your strategy and tag the shelf with confidence.

  1. Enter your per-unit wholesale cost in rupees (include transport per unit).
  2. Set rows to 10 for margins 5%–50% in steps of 5.
  3. Click Generate to build the retail price sheet.
  4. Choose your target margin row and set that as the shelf price; print the table for your pricing file.

Formula

Row i: margin = i × 5%. Retail price = Wholesale cost ÷ (1 − margin ÷ 100). This is the correct margin formula — adding the % to cost would underprice.

Worked example

Wholesale cost Rs 100/unit: at 20% margin the table shows Rs 125; at 30% it shows Rs 143; at 40% Rs 167. The reseller picks the 30% row, prices at Rs 145 (a clean tag), and knows the exact margin is 31%.

Frequently asked questions

Clothing and cosmetics: 30–60%; electronics and mobiles: 8–15%; grocery: 10–20%. Match your category's norm or customers will shop elsewhere.

Yes — divide the total transport/loading bill by units bought and add it to the per-unit cost before generating the sheet. Hidden transport is the classic margin killer.

Yes for clearing dead stock, but know your floor: never go below wholesale cost unless deliberately taking a loss-leader. The table's 5% row is your practical minimum.

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